A lot of you may be following this blog because you want to see what happens when a perfectly secure family jumps off a cliff and trades in that security to do what they love.
Well, here ya go. Our first ad together. Written, shot, and edited from scratch.
When I left a long term contract, steady money, health benefits and a reliable schedule on the table to try my own production company, it was (and still is) terrifying. But my wife kept saying, “Imagine how much better it will feel to create. That’s what you love and that’s what you do best.”
This is the start of a national Ad Campaign for Shari’s Berries (dipped strawberries). But really, it’s just a really cool story about a 13 year old kid named Garrett. I can’t tell you how intimately I can relate to this guy. When I was 13 i was also braced and bespectacled, and spent countless hours in my room on my Synthesizer writing music. I liked girls, but had no clue what to do with that. I NEVER would have had the bravery to do what he did. I bet if i’d tried, I would have grown out of a super awkward phase a lot earlier. Garrett is seriously my hero.
One thing I’ve always believed : the best videos make a connection. That’s why we picked Garrett. Here’s hoping you feel the connection too, either as a former Garrett, a current Garrett, a parent of a Garrett or someone who wishes they could be more like Garrett. Enjoy. And share! And order your own at www.berries.com.